Brand report card | Lorena Garcia

In this project, I created a lifestyle brand report card for celebrity chef Lorena Garcia, using The Sims to bring brand personas to life through a visual, narrative-driven video. By designing Sims characters to reflect target audiences, I explored how Lorena Garcia’s brand connects with consumers across culture, cuisine, and content. The final deliverable used storytelling and simulation to evaluate brand performance in an innovative and engaging format.